
Tourism demand is increasing globally as COVID-19 ends, and Japan's relaxed border measures bring more inbound tourists. The hotel industry faces a manpower shortage problem again, and digital transformation is seen as a solution to the labor shortage issue. This article examines the post-COVID labor shortage in the hotel industry and the practical use of DX to address it.

In order to remain competitive, hotels must continually seek out new solutions and innovations. AI solutions, especially those in Voice AI and Virtual AI Assistants, provide exciting new ideas and services to many levels of hospitality – providing benefits to front of house, behind the scenes, and directly to the guests themselves.


According to Sustainable Travel Report 2022, 71% of travelers want to make more effort in the next year to travel more sustainably, up 10% from last year. Running an eco-friendly hotel is key to easing the negative impact of the industry but it’s also an important strategy for attracting new clients.

A ton of effort goes into making your guests feel special. You go the extra mile to put together a personalized welcome basket with assorted chocolates; buy specialty coffee beans from local roasters; add the touch of luxury with silk pillowcases and fluffy robes. How can you know if all that extra work truly impresses your customers?