At the International Hospitality Investment Forum (IHIF) Asia 2025, Aiello witnessed one of the most significant transformations in hospitality since COVID—powered by AI, Unified Platforms, and Cloud Technologies.
From asset-return strategies to a clear five-year investment roadmap, Oracle underscored a decisive message: technology is no longer just a line item—it’s now central to asset strategy. Let’s unpack the key takeaways.
The Six Key Drivers of Hospitality Asset Returns
• Capital & Investment Strategy – Asset structure, financing, valuation, CapEx allocation, property types, and exit strategies.
• Location Dynamics – Airport proximity, urban/mixed-use vs rural positioning, supply-demand balance, and geo-economic factors.
• Operations & Performance – RevPAR and GOP optimization, dynamic pricing, forecasting, upselling, automation, and labor efficiencies.
• Brand & Loyalty – Alignment of CapEx with brand, distribution strategies, loyalty programs, CRS/OTA reach, and CRM.
• Data & Technology – Cloud infrastructure, open APIs, AI-driven tools, automation, and centralized BI.
• ESG & Sustainability – Energy management, social impact, safety protocols, and mobile keys/apps.
From Upgrade to Transformation
Hotel technology has been “patched” for decades—layering apps like duct tape, creating silos and inefficiencies. The next five years demand not just upgrades, but full-scale transformation.
• Cloud-native systems, unified data layers, and open APIs are now non-negotiable foundations.
• AI can only succeed with centralized, integrated data—fragmented systems won’t deliver ROI.
• Speed matters: A joint study by SKIFT, CBRE, and Deloitte recommends allocating 20–30% of CapEx to tech modernization across a 3–5 year horizon.
The payoff? Higher RevPAR, lower costs, stronger EBITDA, higher asset multiples, and deeper guest loyalty.
The Five-Year Roadmap
• Foundation (2025–2027): Cloud PMS, CRS, CRM, and mobile-first guest apps.
• Optimization (2027–2028): AI-driven upselling, guest segmentation, sustainability dashboards, and loyalty CRM.
• Consolidation (2029–2030): Multi-property visibility via unified data, predictive analytics, and low-latency networks.
Expected ROI ranges from 15–20% RevPAR uplift, 10–15% labor cost reduction, to 20%+ EBITDA margin growth.
Aiello’s Point of View
At Aiello, we see this transformation unfolding first-hand with our hotel partners.
By integrating with Oracle’s OPERA PMS, we extend these foundations across the full guest journey:
• GuestWeb for mobile-first engagement before, during, and after a stay.
• AVA (Aiello Voice Assistant) for seamless in-room interactions and operational automation.
• TMS (Task Management System) for request-to-task workflows without silos.
Together, Oracle’s enterprise backbone and Aiello’s AI-driven experiences empower hotels not only to modernize but to future-proof guest service, operations, and asset value.
