77% of hotel guests are interested in using automated messaging or chatbots to handle service requests during their stay, and 74% are interested in hotels using AI to better tailor services and offers, such as room pricing or food suggestions and discounts.
In the midst of this industry transformation, more and more hotels are realizing that traditional phone systems come with increasing maintenance costs and struggle to meet the demands of real-time communication, intelligent services, and data integration essential to modern operations.